We're Sarah and Steph. Sisters-in-law, close friends, and the people who started this thing.

When Sarah had her first baby, she went to get dressed and nothing in her closet made any sense anymore.

Half of it didn't fit. The rest wasn't going to survive the year.

Steph had two kids already and had run into the same wall. She couldn't find anything decent either. Everything was fast fashion, basically.

So Steph sent a text. We're starting a business. See you at lunch. That was that.

Sarah picks what goes in the store. She works with designers and has to stay months ahead of what people are going to want.

Steph is the engine. She's across the stock, the orders, every number. She doesn't miss things.

One more thing. Steph's husband is Sarah's brother. So it's about as family as a business gets. Complicated in the best way. It works.